Identify and optimize key steps and decision points Holistic view of all interactions, including emotional aspects Linear progression through stages from awareness to loyalty They lay out the stages of the customer's journey, how you judge if you're on the right path, the actions you hope they'll take (like signing up, registering, or making a purchase), and the strategies you'll use to make those actions happen. Just as you'd pick a destination, figure out how you're getting there, plan your route and iron out the trip's details - customer journey maps work in a similar way. Think of customer journey mapping as planning your dream vacation. It outlines each step a customer takes, highlighting their feelings, motivations and pain points.
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